Commitment to quality – we’re no. 1 & we’re just getting started
Getting the girl has never been easier, thanks to the AXE effect. As devoted users know, women can’t resist ANYONE wearing those great fragrances! AXE’s commitment to helping guys has led it to become the No. 1 one male deodorant brand in North America.
It is the fastest growing retail brand ever - reaching $100 million in sales in under three years. Our commercials and advertisements have been recognized as some of the industry’s best--winning dozens of marketing awards including the Guerilla Marketer of the Year Award (2002, Brandweek) and Most Innovative Marketing Program Award (2002, Business 2.0).
History – Europe’s little secret spells success for American men!!!
Ever since AXE deodorant bodyspray launched in the US in 2002, the rules of the dating game have changed. A long standing secret in Europe (and you thought it was the accents) where it got its start in the 1980s, AXE now includes deodorant bodysprays, anti-perspirant sticks and new shower gel.
Products
Deodorant Bodyspray
Invisible Solid Antiperspirant & Deodorant
Shower Gel
In the following fragrances:
- Touch
- Essence
- Tsunami
- Phoenix
- Voodoo
- Orion
- Kilo
- Apollo
