Dove®

Commitment to quality – for more than 50 years

Now the world's top cleansing brand, Dove has been at the forefront of research and breakthrough technologies since the brand’s inception. It all started with the launch of the Dove Beauty Bar in 1957, which revolutionized the way women cared for their skin by providing the first alternative to soap that was less drying to skin. This promise remains at the heart of our brand and has launched a number of other products, supported by the industry's longest-running medical program.

In addition to Dove Beauty Bars, Dove now offers moisturizing body wash, deodorant, body mist, shampoos and conditioners and styling aids all designed to help women take great care of themselves. Dove can be found in nearly half of all homes in the US.

Campaign for Real Beauty

The Dove brand’s mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. As part of this commitment, the brand created the Campaign for Real Beauty and the Dove Self-Esteem Fund to educate and inspire girls and women to embrace a wider definition of beauty.

The Dove Self-Esteem Fund is funded exclusively by Dove and is committed to reaching 5 million girls globally by 2010 with self-esteem programming, which includes self-esteem building educational workshops. The Dove Self-Esteem Fund has reached 4.8 million girls globally with self-esteem programming.  In the U.S., Dove supports the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources.

Empowering women and girls through the Dove Self-Esteem Fund

At Dove we want to free ourselves and the next generation from beauty stereotypes. This message is at the heart of our Campaign for Real Beauty and Self-Esteem Fund, and it's why we continue to create thought-provoking ads, confidence-building programs and messages that embrace all definitions of beauty.

Too many girls and young women develop low self-esteem from hang-ups about looks and consequently fail to reach their full potential in later life. The Dove Self-Esteem Fund (DSEF) was established as an agent of change to inspire and educate girls and young women about a wider definition of beauty. The DSEF is committed to reaching 5 million girls globally by 2010 with self-esteem programming, which includes self-esteem building educational workshops. Dove has reached 4.8 million girls globally with self-esteem programming.

In the U.S., the DSEF supports the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources. In the United Kingdom and other countries, the Fund supports Body Talk, an educational program about body image and self-esteem in schools.

You can help.

• Visit campaignforrealbeauty.com for tools, tips and resources for moms and mentors.
• Join our Dove Self Esteem Fund community on Facebook.

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